✅ If a company is unclear of their mission, vision, or core brand values, ZeBrand will ask a few questions to help clarify and sort out answers. These will then inform and be included in the toolkit as a brand statement.
✅ If a startup has tentatively decided on a logo but feeling unsure or lukewarm about it, ZeBrand can take the current logo into consideration and then suggest different options.
✅ If a company lacks design talent or is unsure of what visual cues to use, ZeBrand will suggest
sets of colors and typography pairings to best suit their needs.