100+ Examples of Core Values from Global Brands

Core values are fundamental beliefs that shape a company's culture and actions, guiding what it stands for and how it behaves. They are crucial to a company's triumph, aiding in the attraction and retention of customers, employees, and partners who share the same values.

In this blog post, we'll examine the core values of renowned global brands from diverse industries to find similarities and gain inspiration. These examples can help you define your own values, whether you're starting a new business or re-evaluating your existing company.

01. Fashion Brands Core Values

Gucci's Core Values

• Creativity: Celebrating individuality and creativity in all aspects of the brand, from design to marketing.
• Sustainability: Promoting sustainable practices and reducing the brand's environmental footprint.
• Craftsmanship: Using traditional techniques and the highest quality materials to produce their products.

Warby Parker's Core Values

• Simplicity: Offering simple, stylish eyewear options at an affordable price point.
• Social Responsibility: Giving back to the community through their Buy a Pair, Give a Pair program and other charitable initiatives.
• Innovation: Embracing new technologies and innovative business practices to improve the customer experience.

ROLEX's Core Values

• Perfection: Striving for perfection in every aspect of their business, from design to production to customer service.
• Precision: Focusing on precision and accuracy in the design and manufacture of their timepieces.
• Innovation: Embracing new technologies and pushing the boundaries of what is possible in watchmaking.

Tom Ford's Core Values

• Quality: Using the highest quality materials and craftsmanship to produce their products.
• Sophistication: Celebrating a sophisticated and refined aesthetic in all aspects of the brand.
• Innovation: Continually pushing the boundaries of fashion and design.

Louis Vuitton's Core Values

• Heritage: Embracing their rich history and heritage as a luxury brand.
• Craftsmanship: Using traditional techniques and the highest quality materials to produce their products.
• Innovation: Embracing new technologies and innovative design practices to stay at the forefront of the fashion industry.

Prada's Core Values

• Innovation: Pushing the boundaries of fashion and design through innovative materials and techniques.
• Quality: Using the highest quality materials and craftsmanship to produce their products.
• Diversity: Celebrating diversity and individuality in all aspects of the brand, from design to marketing.

02. Beauty Core Values Examples

L’Oréal's Core Values

• Passion for beauty: Celebrating the power of beauty to inspire and transform people's lives.
• Innovation: Pursuing innovative solutions and technologies to develop the best beauty products and experiences.
• Sustainability: Committed to reducing their environmental footprint and promoting ethical and sustainable practices.

Dior's Core Values

• Excellence: Striving for excellence in all aspects of the brand, from design to production to customer service.
• Creativity: Embracing creativity and individuality to produce unique and innovative beauty products.
• Heritage: Celebrating the rich heritage of the brand and incorporating it into their identity.

Nude by Nature's Core Values

• Natural beauty: Celebrating and enhancing natural beauty through their products.
• Sustainability: Committed to using natural, ethically-sourced ingredients and reducing their environmental impact.
• Innovation: Continually pushing the boundaries of what is possible in natural beauty products.

Unilever's Core Values

• Sustainability: Committed to promoting ethical and sustainable practices in all aspects of their business, from production to packaging to distribution.
• Diversity & Inclusion: Celebrating diversity and promoting an inclusive workplace culture.
• Responsibility: Taking responsibility for the impact of their products and operations on society and the environment.

MAC Cosmetics Core Values

• Diversity & Inclusion: Celebrating diversity and individuality in all aspects of the brand, from design to marketing.
• Creativity: Embracing creativity and self-expression through their makeup products.
• Social Responsibility: Giving back to the community through charitable initiatives and partnerships.

The beauty industry is characterized by several common core values that are shared among many brands. One of these values is a commitment to sustainability, which involves using environmentally friendly practices and reducing the impact of production processes on the environment. Another common value is innovation, with many brands investing in research and development to create new and improved products that meet the evolving needs of customers. Celebrating diversity and promoting inclusivity is also a shared value, with many brands embracing individuality and different cultural perspectives in their product offerings and marketing campaigns. Finally, a focus on natural beauty and the use of natural and organic ingredients is another core value that many beauty brands share, often incorporating traditional techniques and remedies into their products.

03. Gaming Core Values Examples

Nintendo's Core Values

• Innovation: Pursuing new and innovative ideas to create unique gaming experiences.
• Quality: Focusing on high-quality games and hardware that meet the needs of their customers.
• Fun: Providing games that are fun and enjoyable for players of all ages.

Sony's Core Values

• Innovation: Pushing the boundaries of what is possible with new technology and ideas.
• Quality: Striving for excellence in all aspects of their products, from design to production to customer service.
• Empowerment: Empowering their customers to create, explore, and connect through their products and services.

Nvidia's Core Values

• Innovation: Pushing the limits of technology to create cutting-edge graphics and gaming experiences.
• Excellence: Striving for excellence in all aspects of their business, from design to production to customer service.
• Teamwork: Encouraging collaboration and teamwork to achieve common goals.

HBG Gaming's Core Values

• Creativity: Embracing creativity and innovation in game design and development.
• Player Focus: Prioritizing the needs and desires of players in all aspects of game development.
• Community: Fostering a positive and inclusive gaming community.

Tencent's Core Values

• Innovation: Pushing the limits of technology to create new and exciting gaming experiences.
• Integrity: Upholding high ethical standards in all aspects of their business.
• Social Responsibility: Using their success to give back to society through charitable initiatives and partnerships.

Electronic Arts (EA) Core Values

• Player First: Putting players at the center of everything they do.
• Inclusivity: Celebrating diversity and promoting an inclusive workplace culture.
• Passion: Embracing a passion for gaming and using it to fuel creativity and innovation.

Rockstar Games Core Values

• Creativity: Embracing creativity and pushing the boundaries of what is possible in game design.
• Passion: Encouraging a deep passion for gaming in all aspects of their business.
• Quality: Focusing on high-quality games that meet the needs of their fans.

Ubisoft's Core Values

• Creativity: Embracing creativity and innovation in game design and development.
• Quality: Striving for excellence in all aspects of their products and services.
• Teamwork: Fostering a collaborative and supportive work environment.

Activision's Core Values

• Player Focus: Putting players at the center of everything they do.
• Innovation: Pursuing new and innovative ideas to create unique gaming experiences.
• Inclusivity: Celebrating diversity and promoting an inclusive workplace culture.

2K Games Core Values

• Innovation: Pushing the limits of technology to create new and exciting gaming experiences.
• Quality: Focusing on high-quality games that meet the needs of their fans.
• Passion: Encouraging a deep passion for gaming in all aspects of their business.

Brands in the gaming industry share several key values that are central to their success. These include an unwavering focus on innovation and quality, with a strong commitment to meeting the needs and desires of players. A deep passion for gaming drives these companies, as they continuously strive to create new and exciting experiences that push the limits of what is possible with technology. In addition, fostering a positive and inclusive gaming community is a top priority, with creativity being celebrated and diversity being embraced. Collaboration and teamwork are also highly valued to achieve common goals, while social responsibility and ethical standards are maintained to ensure that the industry operates with integrity.

04. Technology Core Values Examples

Microsoft's Core Values

• Innovation
• Accountability
• Inclusion
• Empowerment

Intel's Core Values

• Integrity
• Risk-taking
• Customer orientation
• World-changing technology

Apple's Core Values

• Design
• Attention to detail
• Customer satisfaction
• Simplification and enhancement of life

Google's Core Values

• Accessibility of information
• User-centricity
• Openness and collaboration
• Innovation

GoDaddy's Core Values

• Customer obsession
• Curiosity
• Empowerment of entrepreneurs
• Grit

LinkedIn's Core Values

• Economic opportunity for all
• Relationships and networking
• Transformational change
• Integrity

Instagram's Core Values

• Freedom of expression
• Simplicity
• Inspiration
• Community building

Vodafone's Core Values

• Meaningful connections
• Digital transformation
• Integrity and accountability
• Empowerment of people

The core values of leading technology brands share several commonalities. Many emphasize the importance of innovation, creativity, and pushing the boundaries of what is possible. There is also a strong focus on customer satisfaction, with an emphasis on designing products that make life simpler and more fulfilling. Additionally, many of these companies place great importance on creating a positive culture, characterized by openness, collaboration, and inclusion. Finally, a number of tech brands have a strong sense of social responsibility, with values that emphasize the importance of improving the lives of others, promoting economic opportunity, and leveraging technology to make the world a better place.

5. Lifestyle Core Values Examples

Volcom's Core Values

• Liberation, innovation, experimentation, and creativity
• Sustainability and responsibility
• Inclusion and community building
• Passion for action sports and the lifestyle associated with it

Red Bull's Core Values

• Passion, determination, and tenacity
• Constantly pushing boundaries and taking risks
• Emphasis on culture, creativity, and individuality
• Support for athletes, musicians, and artists

IKEA's Core Values

• Democratic design, or the belief that well-designed products should be accessible to everyone
• Simplicity, functionality, and affordability
• Environmental responsibility and sustainability
• Inclusion and diversity

Vans's Core Values

• Self-expression, individuality, and authenticity
• Emphasis on action sports and the lifestyle associated with it
• Support for artists and musicians
• Environmental responsibility and sustainability

Muji's Core Values

• Simplicity, functionality, and sustainability
• Focus on quality and utility
• Emphasis on humility and the value of the ordinary
• Universal appeal and accessibility

Pottery Barn's Core Values

• Timeless style and design
• High quality and craftsmanship
• Emphasis on customer service and satisfaction
• Environmental responsibility and sustainability

The core values of brands in the lifestyle industry emphasize sustainability, responsibility, and environmental awareness. They also prioritize individuality and authenticity, supporting athletes, artists, and musicians. In addition, brands in this industry value simplicity, functionality, and affordability, and they strive to make their products accessible to everyone. These brands prioritize quality and craftsmanship and emphasize the importance of customer service and satisfaction. Overall, these core values reflect a commitment to providing high-quality, sustainable products while also promoting a sense of community and individual expression.

6. Art Core Values Examples

Eastern Kentucky University Department of Art and Design's Core Values

• Creativity: Encouraging and fostering originality and innovation.
• Diversity: Promoting a welcoming and inclusive environment that values all perspectives and experiences.
• Excellence: Striving for the highest standards in teaching, scholarship, and artistic expression.
• Community: Building and nurturing relationships with individuals and groups on campus, in the region, and beyond.
• Professionalism: Preparing students for successful careers in the arts and creative industries.

Nevue Fine Art Marketing's Core Values

• Honesty and integrity: Operating with transparency, fairness, and ethical practices.
• Dedication to excellence: Striving for the highest quality in everything they do.
• Respect for clients: Treating every client with dignity, kindness, and professionalism.
• Creativity and innovation: Approaching every project with fresh and original ideas.
• Commitment to learning: Continually seeking knowledge and growth to improve their services.

Museum of Modern Art's Core Values

• Excellence: Striving for the highest standards in every aspect of the museum's operations.
• Diversity and Inclusion: Celebrating a variety of perspectives and experiences in its exhibitions, collections, and programming.
• Accessibility: Ensuring that the museum is welcoming and accommodating to all visitors.
• Innovation: Embracing new technologies and ideas to enhance the visitor experience.
• Sustainability: Committing to environmentally responsible practices and operations.

Art Institute of Chicago's Core Values

• Excellence: Pursuing the highest standards of scholarship, artistic expression, and visitor experience.
• Accessibility: Providing open and inclusive access to the museum's collections, exhibitions, and resources.
• Diversity: Valuing and promoting diversity in all aspects of the museum's operations.
• Innovation: Embracing new technologies and ideas to enhance the museum's offerings.
• Stewardship: Preserving and protecting the museum's collections and resources for future generations.

National Gallery of Art's Core Values

• Excellence: Striving for the highest standards of scholarship, conservation, and visitor experience.
• Accessibility: Providing open and inclusive access to the museum's collections, exhibitions, and resources.
• Scholarship: Conducting and promoting rigorous research and scholarship in the visual arts.
• Collaboration: Working collaboratively with artists, scholars, and other institutions to advance the understanding of art.
• Stewardship: Preserving and protecting the museum's collections and resources for future generations.

Metropolitan Museum of Art's Core Values

• Excellence: Pursuing the highest standards of scholarship, artistic expression, and visitor experience.
• Accessibility: Providing open and inclusive access to the museum's collections, exhibitions, and resources.
• Diversity: Valuing and promoting diversity in all aspects of the museum's operations.
• Innovation: Embracing new technologies and ideas to enhance the museum's offerings.
• Stewardship: Preserving and protecting the museum's collections and resources for future generations.

Art Gallery of Ontario's Core Values

• Excellence: Pursuing the highest standards of scholarship, artistic expression, and visitor experience.
• Accessibility: Providing open and inclusive access to the museum's collections, exhibitions, and resources.
• Diversity: Valuing and promoting diversity in all aspects of the museum's operations.
• Community Engagement: Building and nurturing relationships with individuals and groups in the local community and beyond.
• Environmental Stewardship: Committed to environmentally responsible practices and operations.

The art industry values excellence, accessibility, diversity, innovation, and sustainability. These values reflect a commitment to providing the highest quality artistic expression, removing barriers to access, celebrating a variety of perspectives and experiences, embracing new ideas and approaches, and being environmentally responsible. These values provide a foundation for continued growth and success in the industry.

7. Education Core Values Examples

Stanford University's Core Values

• Intellectual vitality
• Purposeful engagement
• Community
• Integrity
• Imagination and creativity
• Learning and growth

Harvest University's Core Values

• Faith and integrity
• Academic excellence
• Respect and dignity
• Social responsibility
• Continuous improvement and innovation
• Collaboration and teamwork

Grammarly's Core Values

• Put users first
• Pursue excellence
• Embrace transparency and accountability
• Foster a growth mindset
• Focus on impact
• Work collaboratively

Massachusetts Institute of Technology's Core Values

• Pursuit of knowledge
• Mind and hand
• Diversity and inclusion
• Responsibility to society
• Creativity and innovation
• Integrity and honesty

Cambridge University's Core Values

• Freedom of thought and expression
• Academic excellence
• Widening participation and diversity
• Internationalism and global impact
• Sustainability and social responsibility
• Collegiality and collaboration

Khan Academy's Core Values

• Learner empowerment
• Focus on mastery
• Personalization
• Mastery learning
• Accessibility and inclusivity
• Joyful learning

Coursera's Core Values

• Put the learner first
• Strive for excellence
• Aim to bridge divides
• Innovate and iterate
• Focus on impact
• Work together
• Earn trust

EdX's Core Values

• Learner-centric
• Openness
• Excellence
• Community
• Diversity and inclusion
• Sustainability

Udemy's Core Values

• Students First
• Be Resourceful
• Embrace Diversity
• Get Stuff Done
• Ownership and Accountability
• Deliver Results

Duolingo's Core Values

• Empathy for Learners
• Global Citizenship
• Scientific Rigor
• Continuous Innovation
• Focus on Impact
• Passion for Language Learning

The education industry's core values revolve around providing a high-quality learning experience for their students. Across all the organizations mentioned, there is a shared commitment to excellence, with a focus on academic, intellectual, or personal growth. The values of diversity, inclusion, and respect for individuals are also widely held, as are values of collaboration and teamwork. Additionally, several organizations share a focus on innovation and using technology to enhance learning. Integrity, accountability, and transparency are also highly valued across the education industry, as is the goal of creating positive social impact through education. Finally, many organizations prioritize putting the learner first, with a focus on personalization, learner empowerment, and creating a joyful and engaging learning experience.

8. Music Core Values Examples

Spotify's Core Values

• Passion for music
• Innovation
• Collaboration
• Transparency
• One Spotify

YouTube's Core Values

• Freedom of expression
• Freedom of information
• Freedom to belong
• Freedom to create
• Freedom to succeed

Warner Music Group's Core Values

• Entrepreneurial spirit
• Creative excellence
• Diversity and inclusion
• Respect and trust
• Social responsibility

Soundcloud's Core Values

• Creativity
• Community
• Inclusivity
• Openness
• Transparency

Pandora's Core Values

• We are explorers
• We are generous
• We are listeners
• We are problem solvers
• We are passionate

iHeartRadio's Core Values

• Integrity
• Passion
• Creativity
• Collaboration
• Innovation

Tidal's Core Values

• Quality
• Curation
• Community
• Creativity
• Independence

Amazon Music's Core Values

• Customer obsession
• Ownership
• Bias for action
• Frugality
• Earn trust

Google Play Music's Core Values

• Focus on the user
• Value inclusion and diversity
• Foster a sense of belonging
• Be optimistic
• Pursue excellence

Deezer's Core Values

• Music at our core
• Innovation
• Collaboration
• Transparency
• Diversity and inclusion

The music industry is comprised of diverse organizations with varying goals and objectives, but there are some commonalities in their core values. Many companies value innovation and creativity, recognizing the importance of staying ahead of trends and continuously evolving to meet the needs of their audiences. Collaboration is also a shared value, as teamwork and partnerships are often necessary to produce high-quality music and provide a seamless user experience. Transparency and integrity are also emphasized, reflecting a commitment to honest communication and ethical behavior. Lastly, a focus on community and inclusivity is apparent, with many companies emphasizing the importance of diversity and fostering a sense of belonging among their users and employees alike. These core values reflect a shared dedication to advancing the music industry while prioritizing the needs and interests of their stakeholders.

9. Entertainment Core Values

Disney's Core Values

• Innovation
• Quality
• Community
• Storytelling
• Optimism
• Decency
• Creativity

Netflix's Core Values

• Judgment
• Communication
• Curiosity
• Courage
• Passion
• Selflessness
• Innovation

Facebook's Core Values

• People first
• Be bold
• Move fast
• Focus on impact
• Be open
• Build social value
• Build connections

Tumblr's Core Values

• Creativity
• Expression
• Respect
• Safety
• Freedom
• Community

HBO's Core Values

• Quality
• Originality
• Boldness
• Integrity
• Empathy
• Respect
• Diversity

Twitch's Core Values

• Creator first
• Community
• Authenticity
• Ambition
• Entertainment
• Inclusivity

Vimeo's Core Values

• Put the creator first
• Empower creativity
• Drive generosity
• Foster community
• Champion quality
• Embrace positivity

Instagram's Core Values

• Creativity
• Simplicity
• Community
• Safety
• Inspiration
• Kindness

The entertainment industry encompasses various types of companies, including film studios, television networks, social media platforms, and streaming services. Despite their differences, these companies share some common core values. For instance, they all value innovation and creativity, as these are essential for creating and delivering new and exciting content. They also prioritize their audience or customers, aiming to provide high-quality entertainment experiences. Transparency, trustworthiness, and accountability are typical values as they strive to maintain their reputation and integrity with their stakeholders. Finally, many companies in the entertainment industry value diversity and inclusion, recognizing that their audiences and employees come from different backgrounds and cultures.

10. Food Core Values Examples

McDonald's Core Values

• Quality: McDonald's is committed to delivering high-quality food, ingredients, and service to its customers.
• Service: McDonald's aims to provide fast, friendly, and accurate service to all customers.
• Cleanliness: McDonald's strives to maintain a clean and safe environment for its customers and employees.
• Value: McDonald's offers affordable and good-value food and beverages.
• Diversity and Inclusion: McDonald's embraces diversity and inclusion and aims to create a welcoming and inclusive environment for all.
• Teamwork: McDonald's values teamwork and collaboration in achieving its goals.
• Ethics: McDonald's is committed to conducting its business with integrity, transparency, and ethical behavior.
• Giving back: McDonald's recognizes its responsibility to give back to the communities in which it operates and to support various charitable causes.

KFC's Core Values

• Customer mania: KFC aims to provide its customers with an exceptional experience by putting their needs first.
• Excellence: KFC strives for excellence in everything it does, from the quality of its food to the service it provides.
• Teamwork: KFC values teamwork and collaboration among its employees, franchisees, and suppliers.
• Respect: KFC is committed to treating its employees, customers, and stakeholders with respect and dignity.
• Integrity: KFC conducts business with integrity and transparency, following the highest ethical standards.
• Giving back: KFC believes in giving back to the communities in which it operates, supporting local charities and organizations.

Pizza Hut's Core Values

• Purpose: We exist to make the world a better place by creating food that people love.
• People First: We put our people first, because we believe that when our team is happy, our customers are happy.
• Recognize & Reward: We recognize and reward hard work, dedication, and results.
• Learning & Growth: We believe that everyone can be a leader, and we invest in our people so that they can grow and develop.
• Winning Spirit: We have a winning spirit, and we never give up.
• Accountability: We take ownership of our actions and results.
• Excellence: We strive for excellence in everything we do.
• Integrity: We do the right thing, even when no one is watching.
• Positive Energy: We bring positive energy to everything we do, because we know that it's contagious.
• Teamwork: We believe that teamwork makes the dream work, and we work together to achieve our goals.

Subway's Core Values

• Delight customers: Subway aims to provide a memorable and positive experience to its customers by listening to their feedback and preferences and continually improving its products and services.
• Serve fresh, nutritious food: Subway uses fresh and high-quality ingredients to provide healthier meal options to its customers.
• Value everyone: Subway values its employees and franchisees and seeks to create an inclusive and supportive workplace that values diversity, respect, and teamwork.
• Work hard, have fun, make a difference: Subway encourages its employees and franchisees to work hard while maintaining a positive attitude, having fun, and making a positive difference in their communities.
• Act with integrity: Subway follows ethical business practices and operates with honesty and transparency.
• Be passionate and determined: Subway fosters a culture of passion and determination, encouraging its employees and franchisees to have a strong work ethic and a can-do attitude.

Dunkin' Donuts Core Values

• Honesty
• Transparency
• Humility
• Integrity
• Respect
• Fairness
• Responsibility
• Stewardship

The commonalities between the food industry's core values include a focus on customer satisfaction and experience, commitment to quality and excellence in products and services, emphasis on teamwork and collaboration, respect for employees and customers, and a dedication to ethical and responsible business practices. Many food industry companies also prioritize giving back to the communities in which they operate and supporting various charitable causes. Additionally, several companies in the food industry prioritize the use of fresh and high-quality ingredients, and offer affordable and good-value food and beverage options.

11. Consulting Core Values Examples

Accenture's Core Values

• Stewardship: Take responsibility for the company and its clients' well-being.
• Best People: Recruit, develop and retain the best talent for the business.
• Client Value Creation: Enable clients to become high-performance businesses and create long-term relationships by being responsive and relevant and by consistently delivering value.
• One Global Network: Leverage the power of global insight, relationships, collaboration, and learning to deliver exceptional service to clients wherever they do business.
• Respect for the Individual: Value diversity and unique contributions, foster a trusting, open, and inclusive environment and treat each person in a manner that reflects Accenture's values.
• Integrity: Uphold the highest standards of integrity in all actions.

McKinsey & Company's Core Values

• Client Impact: Put client interests ahead of the firm's and deliver tangible and lasting impact to clients.
• Leadership: Serve as leaders in the world of management consulting and beyond.
• People: Attract, develop, and retain exceptional people.
• Teamwork: Foster an environment that encourages teamwork and collaboration.
• Professionalism: Conduct business with the highest standards of professionalism.
• Integrity: Act with integrity in all interactions.

Bain & Company's Core Values

• Results: Focus on delivering measurable impact to clients.
• Client Results: Put the client's interest ahead of the firm's.
• Integrity: Act with integrity in all dealings and earn the trust of clients and colleagues.
• Insight: Provide insightful and objective advice to clients.
• Teamwork: Work as an integrated team to bring the best of the firm to clients.
• Diversity and Inclusion: Foster an environment that supports diversity and inclusion.

PwC's Core Values

• Act with integrity: Do what is right, not just what is legal or expected.
• Make a difference: Use your talents to make a positive impact on clients, communities, and the world.
• Care: Be sensitive to the needs of clients and colleagues and act with empathy and compassion.
• Work together: Collaborate with colleagues and clients to achieve shared goals.
• Reimagine the possible: Challenge assumptions, embrace change, and innovate to find new solutions.
• Own your development: Take ownership of your career and professional development.

Deloitte's Core Values

• Integrity: Deloitte emphasizes the importance of integrity in all its interactions and decision-making processes. The company values honesty, ethical behavior, and transparency in all aspects of its business.
• Commitment to excellence: Deloitte strives for excellence in everything it does. The company is committed to providing high-quality services and delivering value to its clients.
• Collaboration: Deloitte recognizes the power of collaboration and teamwork. The company encourages its employees to work together to solve problems and achieve common goals.
• Leadership: Deloitte values leadership at all levels of the organization. The company encourages its employees to take initiative and be proactive in their roles.
• Respect: Deloitte promotes a culture of respect and inclusion. The company values diversity and encourages employees to treat others with respect and dignity.
• Responsibility: Deloitte takes responsibility for its actions and strives to make a positive impact on society. The company is committed to sustainability and making a difference in the communities it serves.

The core values of brands in the consulting industry emphasize integrity, professionalism, teamwork, excellence, and a commitment to making a positive impact on clients and society. Across Accenture, McKinsey & Company, Bain & Company, PwC, and Deloitte, the importance of acting with integrity and putting clients first is highlighted. Additionally, these companies value collaboration, diversity and inclusion, and a commitment to excellence in all aspects of their business. They emphasize the importance of attracting and retaining the best talent and working together to achieve shared goals. Finally, these companies strive to make a positive impact on society by promoting sustainability, social responsibility, and making a difference in the communities they serve.

12. Photography Core Values Examples

Canon's Core Values

• Kyosei - meaning "all people, regardless of race, religion or culture, harmoniously living and working together into the future."
• Contributing to society through technological innovation and R&D.
• Fostering a creative and innovative work environment for employees.
• Building strong and lasting relationships with customers, partners, and communities.
• Pursuing the highest standards of ethical conduct and corporate responsibility.

Nikon's Core Values

• Trustworthiness - building trust with customers and stakeholders.
• Creativity - fostering creativity and innovation among employees.
• Reliability - delivering reliable products and services to customers.
• Global outlook - having a global perspective and contributing to society.
• Continuous improvement - always striving for improvement in all aspects of the business.

Sony's Core Values

• Innovation - striving to be at the forefront of technological innovation.
• Quality - delivering products and services of the highest quality.
• Integrity - conducting business with honesty, transparency, and accountability.
• Customer satisfaction - putting customers first and delivering value to them.
• Diversity and inclusion - fostering a diverse and inclusive work environment that values differences.

Fujifilm's Core Values

• Innovation - using cutting-edge technology to create new value for customers.
• Quality - delivering products and services that meet the highest standards of quality.
• Sustainability - contributing to a sustainable society through environmentally friendly products and operations.
• Empathy - listening to customers and understanding their needs.
• Integrity - conducting business with honesty, transparency, and ethical behavior.

Leica's Core Values

• Focus on customers - providing products and services that meet the needs of customers.
• Precision - delivering products of the highest precision and quality.
• Perfection - striving for perfection in all aspects of the business.
• Innovation - pushing the boundaries of technology and creativity.
• Independence - maintaining independence as a family-owned business and being free to make decisions based on the company's values and vision.

The core values of brands in the photography industry share a number of similarities. Innovation is a common value, with each brand striving to stay at the forefront of technological advancements in their field. Quality is another shared value, with a commitment to delivering products and services of the highest standards. Building trust with customers through honesty, transparency, and accountability is also a common theme. Additionally, fostering a creative and innovative work environment for employees is a shared value, as is contributing to society and making a positive impact in the communities they serve.

13. Restaurant Core Value Examples

Cheesecake Factory's Core Values

• Excellence - striving for excellence in all aspects of the business.
• Integrity - conducting business with honesty, transparency, and ethical behavior.
• Hospitality - providing exceptional customer service and creating a welcoming atmosphere.
• Teamwork - fostering a culture of collaboration and teamwork.
• Innovation - constantly innovating and improving products, services, and processes.

Taco Bell's Core Values

• Customer obsession - putting the customer first in everything they do.
• Live más - embracing the spirit of living more, taking risks and exploring new things.
• Win together - fostering a culture of collaboration and teamwork.
• Think like owners - acting with a sense of ownership and taking responsibility for their actions.
• Inspire trust - building trust through transparency, honesty, and ethical behavior.

Domino's Pizza's Core Values

• Focus on the customer - putting the customer first in everything they do.
• Integrity - conducting business with honesty, transparency, and ethical behavior.
• Teamwork - fostering a culture of collaboration and teamwork.
• Continuous improvement - always striving for improvement in all aspects of the business.
• Giving back to the community - making a positive impact in the communities they serve.

Panera Bread's Core Values

• Quality - delivering food and experiences of the highest quality.
• Warmth - creating a welcoming atmosphere and treating guests like family.
• Belief in transparency - being transparent in all aspects of the business.
• Community - making a positive impact in the communities they serve.
• Sustainability - committing to environmentally responsible practices and sourcing.

Chick-fil-A's Core Values

• Customer first - putting the customer first in everything they do.
• Personal excellence - striving for personal excellence and continuous improvement.
• Servant leadership - leading by serving others and making a positive impact in their lives.
• Continuous learning - investing in the growth and development of employees.
• Stewardship - using resources responsibly and making a positive impact in the community.

The core values of brands in the restaurant industry share many similarities. Almost all brands put the customer first and strive for excellence in all aspects of the business. They also emphasize the importance of teamwork and collaboration and conduct business with honesty and integrity. Many brands also prioritize making a positive impact in the communities they serve and promoting sustainability through environmentally responsible practices and sourcing. Additionally, innovation and continuous improvement are key values for many brands, as well as investing in the growth and development of employees.

14. Sports Core Value Examples

Nike's Core Values

• Innovation - using innovation and technology to create superior products and experiences for customers.
• Sustainability - committing to environmentally responsible practices and sourcing.
• Inclusivity - embracing diversity and creating an inclusive environment for employees and customers.
• Performance - striving for excellence in everything they do.
• Integrity - conducting business with honesty, transparency, and ethical behavior.

Adidas's Core Values

• Performance - striving for excellence in everything they do.
• Sustainability - committing to environmentally responsible practices and sourcing.
• Inclusivity - embracing diversity and creating an inclusive environment for employees and customers.
• Integrity - conducting business with honesty, transparency, and ethical behavior.
• Collaboration - fostering a culture of collaboration and teamwork.

Puma's Core Values

• Performance - striving for excellence in everything they do.
• Sustainability - committing to environmentally responsible practices and sourcing.
• Creativity - embracing creativity and innovation.
• Fair play - promoting fairness, integrity, and respect in sports and in business.
• Positive impact - making a positive impact in the communities they serve.

Under Armour's Core Values

• Innovation - using innovation and technology to create superior products and experiences for customers.
• Performance - striving for excellence in everything they do.
• Authenticity - staying true to the company's values and purpose.
• Inclusivity - embracing diversity and creating an inclusive environment for employees and customers.
• Sustainability - committing to environmentally responsible practices and sourcing.

Reebok's Core Values

• Fitness - promoting fitness and wellness.
• Creativity - embracing creativity and innovation.
• Authenticity - staying true to the company's values and purpose.
• Inclusivity - embracing diversity and creating an inclusive environment for employees and customers.
• Sustainability - committing to environmentally responsible practices and sourcing.

New Balance's Core Values

• Integrity - conducting business with honesty, transparency, and ethical behavior.
• Performance - striving for excellence in everything they do.
• Teamwork - fostering a culture of collaboration and teamwork.
• Community - making a positive impact in the communities they serve.
• Inclusivity - embracing diversity and creating an inclusive environment for employees and customers.

Asics Core Values

• Sound mind, sound body - promoting fitness and wellness.
• Sustainability - committing to environmentally responsible practices and sourcing.
• Quality - delivering products and experiences of the highest quality.
• Innovation - using innovation and technology to create superior products and experiences for customers.
• Harmony with society - making a positive impact in the communities they serve.

Wilson's Core Values

• Performance - striving for excellence in everything they do.
• Quality - delivering products and experiences of the highest quality.
• Innovation - using innovation and technology to create superior products and experiences for customers.
• Authenticity - staying true to the company's values and purpose.
• Passion - having a passion for sports and the role they play in people's lives.

Columbia's Core Values

• Innovation - using innovation and technology to create superior products and experiences for customers.
• Performance - striving for excellence in everything they do.
• Sustainability - committing to environmentally responsible practices and sourcing.
• Authenticity - staying true to the company's values and purpose.
• Inclusivity - embracing diversity and creating an inclusive environment for employees and customers.

The North Face's Core Values

• Exploration - inspiring exploration and adventure.
• Sustainability - committing to environmentally responsible practices and sourcing.
• Community - making a positive impact in the communities they serve.
• Performance - striving for excellence in everything they do.
• Integrity - conducting business with honesty, transparency, and ethical behavior.

The core values of brands in the sports industry share several similarities, including a commitment to sustainability and environmentally responsible practices, embracing diversity and creating an inclusive environment, conducting business with honesty and ethical behavior, and striving for excellence in everything they do. Many brands also prioritize innovation and using technology to create superior products and experiences, while others focus on promoting fitness and wellness and making a positive impact in the communities they serve. Collaboration, creativity, authenticity, and passion are also common themes among the values of these brands.

15. Construction Core Values Examples

Bechtel's Core Values

• Safety
• Integrity
• Quality
• Respect
• Collaboration
• Innovation

Caterpillar's Core Values

• Integrity
• Excellence
• Teamwork
• Commitment
• Sustainability

VINCI's Core Values

• Responsibility
• Solidarity
• Integrity
• Innovation
• Professionalism

Fluor Corporation's Core Values

• Safety
• Integrity
• Quality
• Execution
• Collaboration
• Diversity and Inclusion
• Sustainability

AECOM's Core Values

• Safety
• Integrity
• Excellence
• Stewardship
• People
• Clients
• Innovation

Black & Veatch's Core Values

• Safety
• Quality
• Diversity and Inclusion
• Sustainability
• Innovation
• Relationships

The construction industry's core values are focused on safety, integrity, quality, sustainability, innovation, and collaboration. Many companies in the industry, such as Bechtel, Caterpillar, Fluor Corporation, AECOM, and Black & Veatch, prioritize safety as their top priority. They also value integrity and quality in their work, and they strive for sustainability by using environmentally responsible practices. Additionally, they prioritize collaboration and innovation in order to improve their processes and better serve their clients. These companies also emphasize the importance of relationships and treating people with respect and dignity.

16. Jewelry Core Values Examples

Mikimoto Core Values

• Innovation: Mikimoto is committed to being innovative in its designs, techniques, and materials to create unique and exceptional jewelry.
• Quality: Mikimoto is dedicated to producing the highest quality jewelry, from the sourcing of materials to the final product.
• Craftsmanship: The brand's craftsmen use traditional techniques and skills passed down through generations to create the finest jewelry pieces.
• Elegance: Mikimoto's jewelry is known for its refined and understated elegance, which reflects the brand's Japanese heritage.
• Sustainability: Mikimoto is committed to sustainability, using ethical and responsible practices in its sourcing of materials and production processes.
• Customer Service: The brand strives to provide exceptional customer service, ensuring that every customer has a positive and memorable experience when purchasing and wearing its jewelry.
• Heritage: Mikimoto honors its heritage as the creator of the world's first cultured pearl and is dedicated to preserving the legacy and traditions of pearl jewelry-making for future generations.

Tiffany & Co's Core Values

• Passion
• Craftsmanship
• Sustainability
• Legacy
• Community

Hermès's Core Values

• Craftsmanship
• Creativity
• Perseverance
• Humanism
• Responsibility

Cartier's Core Values

• Passion
• Audacity
• Excellence
• Innovation
• Collaboration
• Respect

The jewelry industry's core values are craftsmanship, quality, innovation, and a commitment to sustainability and ethical practices. Brands such as Mikimoto and Cartier prioritize innovation, quality, and craftsmanship while valuing collaboration, respect, and customer service. Sustainability and responsible practices are essential to Mikimoto and Tiffany & Co, while Hermès focuses on creativity and humanism alongside craftsmanship and responsibility. Overall, the jewelry industry places a high value on tradition and heritage while also striving for excellence and a commitment to social and environmental responsibility.

17. Fitness Core Value Examples

Fitbit's Core Values

• Passion for Health and Fitness
• Data-driven
• Collaborative
• Customer-focused
• Continuous Improvement

Amer Sports's Core Values

• Win Together
• Lead with Courage
• Drive for Excellence
• Innovate with Purpose
• Trust and Respect

BPI Sports's Core Values

• Integrity
• Quality
• Results
• Service
• Innovation

Les Mills's Core Values

• Passionate
• Innovative
• Inclusive
• Driven
• United

BodyBuilding.com's Core Values

• Empowerment
• Accountability
• Courage
• Service
• Growth

24 Hour Fitness's Core Values

• Inspire
• Innovate
• Achieve
• Connect
• Transform

The core values of fitness brands center around passion for health and fitness, innovation, and a customer-focused approach. Fitbit, Amer Sports, BPI Sports, and Les Mills all prioritize innovation and continuous improvement to drive excellence in the fitness industry. Additionally, these brands value collaboration, trust, and respect in their relationships with customers and colleagues. BodyBuilding.com and 24 Hour Fitness prioritize empowerment, accountability, and transformation, with a focus on delivering results and connecting with customers to help them achieve their fitness goals. Overall, these brands share a common goal of improving the health and well-being of their customers, while emphasizing integrity, quality, and service.

18. Retail Core Values Examples

Amazon's Core Values

• Customer Obsession
• Ownership
• Invent and Simplify
• Are Right, A Lot
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust
• Dive Deep
• Have Backbone; Disagree and Commit
• Deliver Results

Walmart's Core Values

• Respect for the Individual
• Service to Our Customers
• Strive for Excellence
• Act with Integrity
• Embrace Change

Costco's Core Values

• Obey the law
• Take care of our members
• Take care of our employees
• Respect our suppliers
• Reward our shareholders

The Home Depot's Core Values

• Excellent Customer Service
• Taking Care of Our People
• Building Strong Relationships
• Doing the Right Thing
• Giving Back to Our Communities

Target's Core Values

• Delivering the Joy of Shopping
• Creating an Inclusive Environment
• Driving Growth and Innovation
• Championing Sustainability
• Demonstrating Social Responsibility

Best Buy's Core Values

• Unleash the Power of Our People
• Learn from Challenge and Change
• Show Respect, Humility, and Integrity
• Have Fun While Being the Best
• Unleash the Power of Technology

Lowe's Core Values

• Customer focus
• Respect for all people
• Passion for execution
• Innovative thinking
• Winning together

Bed Bath & Beyond's Core Values

• Embrace the Human Spirit
• Act with Integrity and Respect
• Drive Innovation
• Be of Service
• Inspire Happiness

Walgreens Core Values

• Trust
• Care
• Commitment
• Dedication
• Teamwork

Kohl's Core Values

• Customers: Kohl’s is committed to providing excellent customer service.
• Associates: Kohl’s supports a culture of respect, honesty and fairness among all associates.
• Communities: Kohl’s invests in the communities in which it operates.
• Integrity: Kohl’s follows high ethical standards and business practices.
• Results: Kohl’s strives to achieve outstanding financial performance.

Michael's Core Values

• Creativity: Michael’s values creativity, innovation, and self-expression.
• Fun: Michael’s encourages a fun and friendly environment that fosters teamwork and collaboration.
• Quality: Michael’s is committed to providing high-quality products and services.
• Customer focus: Michael’s values its customers and strives to exceed their expectations.
• Community: Michael’s supports and gives back to the communities in which it operates.

The core values of brands in the retail industry prioritize the customer and their satisfaction, along with integrity, respect, innovation, and community involvement. Many of these brands, such as Amazon, Walmart, and Target, emphasize the importance of excellent customer service and innovation while upholding high ethical standards and acting with integrity. Additionally, community involvement and giving back are essential values for companies such as The Home Depot, Kohl's, and Michael's. Teamwork, respect for individuals, and a passion for excellence are core values shared by several brands, including Lowe's, Best Buy, and Bed Bath & Beyond.

19. Apparel Core Values Examples

Burberry's Core Values

• Protecting the Past
• Embracing the Present
• Innovating for the Future
• Striving for Excellence in Everything
• Serving the Customer

Nordstrom's Core Values

• Customer Service
• Respect
• Entrepreneurial Spirit
• Integrity
• Teamwork
• Diversity and Inclusion

Ralph Lauren's Core Values

• Quality
• Authenticity
• Innovation
• Timelessness
• Sustainability

Levi's Core Values

• Originality
• Empathy
• Integrity
• Courage
• Inclusivity

Calvin Klein's Core Values

• Authenticity
• Creativity
• Modernity
• Sensuality
• Simplicity

Zara's Core Values

• Customer Focus
• Innovation
• Teamwork and Collaboration
• Agility and Flexibility
• Responsibility and Sustainability

H&M's Core Values

• We are One Team
• We Believe in People
• Constant Improvement
• Straightforward and Open-minded
• Entrepreneurial Spirit

Gap's Core Values

• Equality
• Empowerment
• Sustainability
• Responsibility
• Trust

The core values of brands in the apparel industry focus on delivering excellent customer service, teamwork, and respect while promoting sustainability, authenticity, and innovation. In addition, most brands prioritize quality and originality while emphasizing the importance of integrity, diversity and inclusion, and entrepreneurship. Protecting the environment and empowering individuals are common themes among these values, and many brands strive to embrace change and technology while maintaining authenticity and timelessness. Overall, these core values reflect a commitment to customers, employees, and the environment and emphasize the importance of creating stylish and socially responsible products.

20. Real Estate Core Values Examples

Douglas Elliman Real Estate's Core Values

• Empowerment
• Entrepreneurial Spirit
• Innovation
• Integrity
• Collaboration

The Agency's Core Values

• Trust
• Excellence
• Innovation
• Collaboration
• Discretion

The Loken Group's Core Values

• God and Family First
• Always Do the Right Thing
• Grind and Get Results
• Win Together
• Growth and Learning

Inspirited Real Estate Services's Core Values

• Be genuine.
• Be helpful.
• Be passionate.
• Be professional.
• Be adventurous.

Berkshire Hathaway HomeServices's Core Values

• Trustworthiness
• Integrity
• Stability
• Longevity
• Humility

Redfin's Core Values

• Openness
• Humility
• Improving the Game
• Collaboration
• Honesty

Keller Williams Realty's Core Values

• God, Family, and Business
• Customer Service
• Profitability
• Learning
• Personal Growth

Remax's Core Values

• Integrity
• Professionalism
• Customer Focus
• Community Citizenship
• Results-Oriented

Coldwell Banker's Core Values

• Trust
• Innovation
• Collaboration
• Excellence
• Service

Century 21 Real Estate's Core Values

• Dedication to Buyers and Sellers
• Commitment to Excellence
• Open Communication
• Strong Support Systems
• Embrace Change and Technology

The core values of brands in the real estate industry are centered on integrity, collaboration, innovation, and customer service. Many brands emphasize the importance of trustworthiness, professionalism, and doing the right thing. There is also a focus on teamwork, emphasizing working together to achieve success. In addition, several brands prioritize innovation and are dedicated to improving the customer experience through new technologies and approaches. The importance of personal and professional growth is also a common theme, as is a commitment to serving the community and making a positive impact.

21. Health Core Values Examples

Vega's Core Values

• Plant-Based Living
• Empowering Self-Care
• Honesty and Transparency
• Integrity and Accountability
• Continuous Improvement

WHO (World Health Organization)'s Core Values

• Respect for Diversity
• Integrity
• Professionalism
• Teamwork
• Commitment to Public Health

Arbonne's Core Values

• Pure, Safe, and Beneficial
• Sustainability and Social Responsibility
• Empowering Personal Growth
• Collaboration and Open Communication
• Continuous Improvement and Innovation

Universal Health Services Core Values

• Respect and Dignity for Patients and Families
• Commitment to Clinical Excellence
• Compassionate Care
• Professionalism and Teamwork
• Stewardship and Accountability

The health industry's core values center around putting the needs of patients and the public first, ensuring integrity and accountability in all actions, and striving for continuous improvement and innovation. Brands like Vega, WHO, Arbonne, and Universal Health Services prioritize honesty, transparency, and sustainability, while Kellogg's emphasizes growth and humility. Teamwork and professionalism are valued by all brands, with a shared focus on providing compassionate care and clinical excellence to those in need. Overall, these brands are committed to improving the health and well-being of individuals and communities while upholding high standards of ethics and quality.

22. Finance Core Values Examples

Bank of China's Core Values

• Putting the Customer First
• Professionalism
• Teamwork
• Innovation and Change
• Social Responsibility

Lexmark's Core Values

• Customer First
• Integrity
• Mutual Respect
• Open Communication
• Continuous Improvement

Coinbase's Core Values

• Be a Mission-Driven Company
• Focus on the User
• Deliver Results with Speed
• Be Resourceful
• Stay Secure

Wells Fargo's Core Values

• People as a Competitive Advantage
• Ethics
• Diversity and Inclusion
• Leadership
• Teamwork

JPMorgan Chase's Core Values

• Putting Clients First
• Doing the Right Thing
• Building a Better Bank
• Working Together
• Leading the Way

Citigroup's Core Values

• Common Purpose
• Responsible Finance
• Ingenuity
• Empowerment
• Diversity and Inclusion

American Express's Core Values

• Customer Commitment
• Quality
• Integrity
• Teamwork
• Respect for People

Visa's Core Values

• Collaboration
• Customer Focus
• Innovation
• Leadership
• Personal Excellence

Mastercard's Core Values

• Trust
• Inclusion
• Innovation
• Impact
• Unity

Capital One's Core Values

• Excellence
• Do the Right Thing
• Ingenuity
• Collaboration
• Empowerment

Discover's Core Values

• Customer Focus
• Doing the Right Thing
• Innovation
• Teamwork
• Respect and Fairness

The core values of brands in the finance industry highlight the importance of prioritizing customers and their needs, as seen in the Bank of China and Lexmark's core values. Ethics and integrity are also crucial, with companies like Wells Fargo and American Express emphasizing these values. Collaboration, teamwork, and innovation are also commonly found in these core values, as seen in brands such as Visa and Capital One. In addition, many companies, such as Citigroup and Capital One, emphasize empowerment, diversity, and inclusion, demonstrating their commitment to creating an inclusive and welcoming workplace. Finally, several companies emphasize the importance of doing the right thing and being mission-driven, such as JPMorgan Chase and Coinbase.

22. Healthcare Core Values Examples

Alzheimer’s Association's Core Values

• Integrity
• Diversity
• Respect
• Teamwork
• Excellence

Grace Health's Core Values

• Compassion
• Quality
• Respect
• Responsibility
• Teamwork

Fox Chase Cancer Center's Core Values

• Excellence
• Compassion
• Diversity and Inclusion
• Integrity
• Innovation

St. Jude Children’s Research Hospital's Core Values

• Excellence
• Integrity
• Compassion
• Innovation
• Stewardship

Kaiser Permanente's Core Values

• Compassion
• Humility
• Justice
• Integrity
• Teamwork

The core values of organizations in the healthcare industry show a clear emphasis on compassion, respect, teamwork, excellence, and integrity. These values are evident in the Alzheimer's Association, Grace Health, Fox Chase Cancer Center, St. Jude Children's Research Hospital, and Kaiser Permanente. These organizations strongly emphasize delivering the highest quality care to their patients while fostering an environment of trust and collaboration. Additionally, they prioritize innovation, diversity, and inclusion to improve the overall experience of patients and their families. These core values reflect the importance of putting people first in the healthcare industry.

23. Automobile Core Values Examples

Tesla's Core Values

• Move Fast
• Do the Impossible
• Constantly Innovate
• Reason from First Principles
• Think Like Owners

Ford's Core Values

• Put People First
• Do the Right Thing
• Be Curious
• Build Trust
• Go Further

Audi's Core Values

• Customer Delight
• Integrity
• Performance
• Innovation
• Corporate Responsibility

BMW's Core Values

• Responsibility
• Appreciation
• Transparency
• Trust
• Respect

Toyota USA's Core Values

• Respect for People
• Continuous Improvement
• Teamwork
• Customer First
• Integrity

The core values of several automobile brands, including Tesla, Ford, Audi, BMW, and Toyota USA, share several similarities. One common theme is a commitment to innovation and continuous improvement. These companies prioritize thinking outside the box, taking risks, and being curious to find new and better ways of doing things. Additionally, many of these brands emphasize the importance of putting customers first, whether it's through delivering customer delight, respecting customers, or prioritizing customer feedback. Finally, many brands value integrity, transparency, and teamwork, emphasizing the importance of doing the right thing in all situations.

Conclusion

In conclusion, core values are essential to any company's success, and defining them is a crucial step in building a strong culture and brand. By looking at examples from various industries and famous global brands, we can see that many companies share similar values, such as integrity, innovation, and customer-centricity. Defining and upholding core values can help create a strong foundation for long-term success regardless of your industry or business size. We hope that these examples have inspired you to consider your core values and the impact they can have on your business.