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Build
your perfect
set of Brand
Guidelines.
Build your perfect set of Brand Guidelines.

ZeBrand makes it easy to build Brand Guidelines that bring together all the elements that support your brand including Brand Strategy, Visual Identity, and Messaging.
What's included in
a Brand Guideline?
Your Brand Guidelines document the following aspects of your brand identity:
Brand Strategy
Define who you are and how you position yourself as a brand
Mission
Your business’ purpose, promise, and what you stand for
Vision
What your business aspires to be in the future beyond its mission
Core Values
Principles that drive and inform your team culture
Story
A narrative that connects and resonates with audiences
Visual Identity
Design how your brand looks and feels
Logo
A symbol that serves as the beacon of your brand
Typography
A family of fonts that are used across your communications
Color
A palette of hues that define your brand’s impression
Photography
An imagery style that sets the art direction for your brand
Messaging
Craft a voice for how your brand talks and sounds
Tagline
A one liner that captures the essence of your brand
Why ZeBrand
Simple, intuitive,
no-fuss branding
Our step-by-step approach lets anyone create beautiful guidelines from scratch (no design skills needed!). Whatever preference or information you feed into ZeBrand, our algorithm will give you personalized suggestions that are fit for your needs and personality. Just keep choosing what you like, and before you know it, you’ll have a brand in your hands.
Your virtual assistant
Answer a few simple questions and give us your preferences. We’ll give you tailored design suggestions that are fit for your needs.
Easy, flexible editing
Don’t like what you see? Easily revisit and edit directly from your Guidelines to make changes as you see fit.
Access from anywhere
Unlike a traditional PDF, access and view your digital Brand Guidelines on any device: at work, remote, or on-the-go.
Share with teams
Once made, share your Guidelines with your team as a way to align on brand expectations and standards and collaborate on future updates.
Our Community
How businesses use ZeBrand
As an early-stage startup, we needed a brand strategy fast and fairly priced. Thanks to the fluid branding guidelines and 1:1 coaching session, our brand was ready to use in a record time.
Meydjer Luzzoli
Founder of Lastform
The team and customer support are always giving us peace of mind as we continue growing. Without a doubt they are the kind of people I will continue to work with.
Juan Pablo Mesa
Founder of Mesa & Co.
“The tech-driven approach makes it user friendly. The support, tools, and marketing assets are great for emerging companies and brands.”
Tapti Tapan
Founder of Soul by Tapti Tapan
Frequently Asked Questions
Are Brand Guidelines free to make?
For the most part, yes! The Brand Strategy and Visual Identity sections are free features, while additional sections may require upgrading your plan.
Can I export my Brand Guidelines as a PDF?
For now, no. We are optimizing for a digital-first experience that allow for teams to share via a sharing link.
Have other questions?
Contact us, so we can help.
Start building your brand today