An Interview With A ZeBrand Engineer

ZeBrand Engineer, Tomoya Akita

In a series of interviews, we talk to different members of the ZeBrand team to discover what inspires them. In this interview, we talk to an engineer in ZeBrand about his challenges, ideas and way of working.

Tell us a bit about your working process as an engineer

I believe that the freedom to let everyone do their own thing is the key to being a team full of creativity and motivation. It is important to identify the problem to be solved, and then to be free to choose the means to solve the problem.

I also enjoy delving in things that are not my specialization. I think that my mission is to continuously grow the business, not to focus on implementation. To do this, I explore things outside the remit of engineering. I try to have a huge amount of input in different areas of the business so that I can talk to experts on a daily basis.

What are some of the challenges you face as an engineer?

There are several technical, business-oriented or organizational challenges. But in reality, I am grateful for the opportunity to challenge the unknown. I look forward to the process of accepting these challenges because from the unknown, I can explore the possibility of creating something new.

What is the most rewarding part of being an engineer at ZeBrand?

The most rewarding thing for me is that we are systematizing the core of a branding business.

From branding strategy to the design based on that strategy, to then distributing that design through each channel - each process requires a different service. There is a wide range of things to be delivered. Many things cannot be solved by systems alone and require touch points with people.

There is a lot of fun involved when you work with such a wide variety of technologies and processes that vary with context.

What were some particular difficulties in the latest version of the service?

The biggest difficulty was the short schedule, and in particular, the construction of the MVP (Minimum Viable Product). Since it was a new function, we thought it was important to launch it to the market quickly and then, repeat hypothesis testing. For this reason, we worked not only with the development team, but also with the design team, customer success team, marketing team, and other members of the organization to determine the MVP.

What aspects of ZeBrand’s service do you think can help customers?

I think it is very difficult to express one's "uniqueness" and communicate with a brand’s target audience. ZeBrand provides an efficient way of doing this. You can develop and experience all branding activities in one place.

Brand Strategy, Brand Design, and Brand Assets are all strongly related to each other. Defining a brand is not the end of the story. What is defined must be reflected in the design, and must then be delivered and disseminated. In addition, these processes need to be continuously improved. Our Brand Strategy / Brand Design / Brand Assets supports the consistent and continuous activities of defining, designing and delivering a Brand.

This is the kind of service that allows people from all walks of life, regardless of industry, to start expressing their own identity.

What are the characteristics of ZeBrand's engineering team when compared to other companies?

We are a team that respects each other and strives for the best together. Front-end engineers, back-end engineers, and infrastructure engineers all work as one team to continuously improve our services.

Of course, we all have different areas of expertise and experience. However, we are all a group of people who respect each other not only for our skills but also for our behavior and communication. We provide growth opportunities to those who have the will to learn and grow, and that way we can all learn and evolve together.

What challenges do you want to take on in the future?

I would like to create an environment where we can work together, not only with ZeBrand but also with people from all over the world, to achieve ZeBrand's vision of "creating a world where people can express and appreciate their own unique styles.”

Tomoya Akita, VP of Engineering at ZeBrand, is standing in front of the wall.