How to Brand Yourself On Social Media in 2022

It is important to align your branding strategies to suit each platform

If your personal profile doesn’t easily define what you’re representing, it may be time to narrow down your interests and expertise into one important package: your brand. Social media and branding are essential tools used to help your business reach its full potential. In fact, by branding yourself on social media, you can attract and connect with the type of clients you’re looking to work with, or an employer you would like to work for.

A strong personal brand creates a sense of professionalism and authority in an industry and can be the defining factor in whether you get a call or not. That’s why social media branding kits can be extremely helpful when it comes to standing out from the crowd.

You are probably thinking to yourself: what is a social media kit and why are they so useful?

They are a collection of branded graphics that can be used across several social media platforms- saving you time while creating a brand that is cohesive. ZeBrand has created downloadable assets that include specially designed fonts, website templates, and tailored-to-you color palettes to help you reach your social media and branding goals.

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Below are three commonly asked questions when it comes to how to brand yourself on social media:

1. What is personal branding on social media?

The basis of personal branding is sending clear, concise messages about who you are and what you’re about to the people who visit your social media accounts. It’s your digital reputation that you have the full power to control. One of the best aspects of social media branding is that even if you’re an introvert in person, you can appear as vibrant and assertive on Instagram as you’d like.

Pro Tip: Think of your personal values and strengths. There are many companies and services nowadays that can assess how you perceive things and what you’re good at. The more you know about yourself and who you want to be, the more you can think about how you can brand yourself. Check out, Myers Briggs or Gallup.

2. How do you create an online personal brand?

Your social media branding strategy is simple: create an online presence by consistently showing the world what you do best. Whether that’s photography or finance tips, create content that you would enjoy reading and would learn something from if it wasn’t what you did every day. Regularly post high-quality content on all of your major social media accounts and engage with your audience.

You may have an older or younger demographic on different networks; you can be consistent in who you are and still appeal to each of them with different marketing personas.

Pro Tip: What differentiates you from others is your own brand story. Think of your background and the pivotal moments that led you here today. Share your brand story online and you will attract your tribe. To learn more about this, we recommend reading Tribes by Seth Godin.

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3. How do I brand myself on social media?

If you decide on and unify the logo, feed colors, fonts, themes, and overall personality, you can create a brand that people will remember. There are social media branding kits that allow you to put these things together in advance, making it easier to unify them.

Staying on topic is also important, so try to get rid of anything that is not true to your brand. It’s always a good idea to focus on doing one thing really well at first. You can add additional services to your repertoire and begin marketing them as time goes on. Eventually, your followers will begin to see you as an expert in your industry and hopefully, they’ll tell their friends.

Pro Tip: Here are articles that break down step-by-step how to brand yourself on each platform specifically:

Now that you know how to brand yourself on social media, you can focus on doing more of what you love and attracting those who love what you do. It’s as simple as that.

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