Why Mission Statements Are Crucial for Small Businesses

Your mission statement guides your small business. Use a mission statement generator or craft your own message so your business has the best chance of success.

Got a Small Business? Here’s Why You Need a Powerful Mission Statement

According to the U.S. Small Business Administration, there are 31.7 million small businesses in the United States alone! Of those businesses, 81% percent have just one employee. Over the past 20 years, only 67.6% of new small businesses survived longer than two years, and less than half survived over five years.

So small businesses predominantly have small teams and struggle to succeed for more than a few years. That makes us wonder, would more small businesses succeed if they had a better brand strategy, a more inspiring mission statement, and a well-defined target audience?

A powerful mission statement is like a roadmap for your small business. It tells you and your employees where you’re going and tells your customers what you value most. It serves as the guiding light for your leadership, providing a clear lens to look through when evaluating big decisions. The right mission statement protects your business from missteps and distractions. In short, your mission statement just might keep you in business.

Want to learn how you can generate a better mission statement? Read on!

What goes into a successful mission statement?

A mission statement is the clear, concise declaration of what your company does, for whom, and why that outcome is valuable. It’s different from a vision statement, which describes the improved world your business wants to help create. A successful mission statement is inspiring, original, and memorable. It’s less about the exact words you choose, and more about the feelings and ideas those words convey.

Some small businesses choose to write their own mission statement from scratch, while others use a mission statement generator to strategically craft this essential commitment. Whether you write your own or use a tool, your statement must be stirring, relatable, and clear.

Why your business needs a mission statement from the start

Your business needs a mission statement early on, because it gives you the framework you need to evaluate every decision. If your mission is to bring healthy food to your community, and you have the opportunity to partner with an unhealthy food supplier, recalling your mission statement can protect your business from making a decision that goes against your main goal.

Your mission statement should help every stakeholder— from your key leaders to your contract workers, and everyone in between— to act and operate in a focused, targeted way. And for small businesses, that unified focus is crucial for your long-term success.

Want more tips for writing your own mission statement? Check out our full mission statement how-to guide: How To Write an Impactful Mission Statement

Get inspired with a few mission statement examples

Now that you know what goes into a great mission statement, let’s look at a few examples of statements from a variety of companies around the world:

  • Gucci: "To become the leader in the luxury market at a worldwide level."
  • Nintendo: "We believe it is essential not only to provide products of the highest quality but to treat every customer with attention, consideration, and respect."
  • Microsoft: "To empower every person and every organization on the planet to achieve more."
  • IKEA: "Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
  • Grammarly: "To improve lives by improving communication."
  • Amazon: "We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience."
  • Tesla: "To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles."

Each of these statements, no matter the business’ industry or product, are similar. Each declares the business’ desire to grow, innovate, change the world, care for people, and offer great quality and service.

Check out our full list of over 100 different mission statement examples from small, midsize, and large corporations around the world.

Why use a mission statement generator?

So you know what goes into a great mission statement and you’ve been inspired by a handful of mission statements from the biggest companies in the world. Now, it’s time to create (or update) your own statement!

But before you sit down with pen and paper, consider starting with a mission statement generator. A generator can help you write an empowering mission statement without all the trial and error.

Mission statement generators typically ask you several questions, like what industry you’re in, what your customers are like, and what your brand’s personality is. Then they create several statements that declare your business’ purpose in the world. Instead of spending hours drafting your own options, you can spend minutes choosing your favorite!

At ZeBrand, ou rbrand maker will help you generate not just your mission statement, but your complete brand strategy, visual identity, and messaging. It’s an all-encompassing, user-friendly digital tool that helps align every area of your small business, from your customer persona and brand DNA, to your brand design and guidelines. That alignment improves your chances of beating the odds and succeeding as a growing, sustainable brand.

Need a little more help? Work with a ZeBrand Brand Coach to generate your mission statement and brand strategy

ZeBrand’s powerful brand generator is a simple but effective tool any business owner can use to create their full brand identity. But that’s not all ZeBrand offers. For businesses that want to accelerate their growth and optimize every element of their brand strategy, ZeBrand’s expert Brand Coaches can work one-on-one with you to articulate your mission, align your initiatives, and enhance your marketing.

You do need a cohesive brand and a captivating mission statement, but you don’t have to create them alone!

The expert team and Brand Coaches here at ZeBrand can help you build a brand that resonates, inspires, and expands your business. To get to work on your own mission statement and brand identity, start here.