Utilizing Brand Color Palette Generators to Influence How Customers Perceive Your Business
- A color palette generator can show you the best colors to use for your business
- Need some inspiration? These are the top brand colors of 2022
- Try these branding color palette generators to find your perfect combination
- Want to skip the generator altogether? ZeBrand’s advanced AI tool will suggest a beautiful color palette
- Now that you’ve used a branding color palette generator to select the best colors for your brand, here’s what to do with them
- Once you’ve picked the perfect combination of colors from your palette, you can use them on your brand assets, including:
Believe it or not, color can make or break your business. All the biggest, most successful brands use color to instantly convey quality, personality, and emotion. Think about how a bold red evokes feelings of energy and power. Green, a common favorite color, carries feelings of nature, relaxation, and prosperity. Or consider blue, one of the most popular branding colors. Blue tends to make people feel safe, secure, and confident. For brands, color is both a strategy and a design choice.
If you’re still unconvinced about the importance of color in branding, listen to these stats from Colorcom, a major color consulting agency:
- Customers judge your brand or products within an average of 90 seconds. Up to 90% of their assessment is based on color alone.
- Consistent colors improve your brand recognition by up to 80%.
- Full-color ads are up to 42% more likely to be read than black and white ads.
- 92% of customers put importance on visual factors (including color) when purchasing something.
With so much riding on your business’ color choices, you may be wondering how to pick the right color combination that is both visually appealing and portrays the right message. That’s where a brand colors generator comes in handy.
You don’t have to guess when it comes to mixing and matching colors. Color palette generators can offer countless color combinations for you to choose from. Many generators use AI or advanced algorithms to instantly choose a combination of colors that work well together.
Another benefit of using a brand colors generator is that many generators also suggest which colors should be used as your leading colors, and which should be saved for smaller accent designs.
Every year, Shutterstock’s AI tools track millions of marketing images, ads, and trends to determine the most popular colors of the season. In 2022, Shutterstock’s analysis shows that peaceful, soothing colors reign supreme. Muted, understated palettes with natural tones dominate today’s branding.
The report also revealed that shades of green are the overall most-clicked schemes for marketers and advertisers. This data suggests that including green hues in your branding can improve your campaigns, clicks, and conversions.
Besides green, three other colors show promise in 2022: Soft coral, rich violets, and bright pink.
If you want to build a brand color palette around one specific starting color, use our guide to choosing a brand color to pick the primary color that matches your brand’s personality. You’ll want to start with a color that matches the voice and purpose of your brand and isn’t too close to your competitors’ colors.
When you’re ready to start browsing potential color schemes, start with one of these branding color palette generators:
- Colormind: This tool allows users to browse color combinations at random or start with one or more pre-set colors. You can also manually adjust the shade and hue of each color in the palette. Best of all, Colormind learns more color combinations every single day and is continually adding to its bank of palettes.
- Coolers: Coolers is one of the easiest color palette generator tools around. Just press your keyboard’s spacebar to see a whole new palette, click your favorite colors to lock them into place, then use the Export button to send your combination to your design team.
- BrandColors: Curious what color palettes your favorite brands are using? Use BrandColors to look up the combinations of thousands of famous brands. You can even save the colors to your own palette.
Want to skip the generator altogether? ZeBrand’s advanced AI tool will suggest a beautiful color palette
When you create your brand guidelines using ZeBrand’s user-friendly guideline builder, our AI-powered design tool will suggest color palettes that are custom-tailored to your brand’s industry and personality. Start by picking your base color, the one that best describes your brand. ZeBrand will automatically recommend coordinating colors that complement your primary choice. You can select one of these custom palettes or generate more choices in seconds.
Now that you’ve used a branding color palette generator to select the best colors for your brand, here’s what to do with them
Your primary color, usually the most striking or memorable color in your palette, should be used in the majority of your designs. This color will get the most facetime and will probably be the color your customers associate with your business’ name.
That main primary color can be grounded by a few neutral colors from your palette. If your primary color is yellow, for example, you can ground that bright color with black and white accents. Another option is to pair your primary color with similar secondary colors for a monochromatic look. Consider how Mastercard uses red as its primary color, accented by a darker and lighter orange.
To go more bold, consider accenting your primary color with sparingly used contrasting colors from the opposite side of the color wheel. Blue with orange accents or green with a pop of purple makes a memorable statement.
Once you’ve picked the perfect combination of colors from your palette, you can use them on your brand assets, including:
- Your website. Use your primary color on the main sections of your website, accented by your secondary colors.
- Your logo. Choose one to two colors from your palette to create your logo.
- Social media. Unify your social media by posting images and graphics that include your brand’s color palette. They’ll be instantly recognizable as browsers scroll through your feeds.
- Print materials. Use your color palette to create eye-catching and on-brand infographics, sales sheets, reports, mailers, and more.
- Clothing. If your employees have uniforms, consider incorporating your brand colors into their outfits. BestBuy’s iconic bright blue shirts and UPS’s classic brown shorts and shirts are great examples of consistent brand color usage.
Once you’ve settled on your brand’s color palette and unified your brand assets, stick to this combination! Brand recognition is based on familiarity, and familiarity takes time. The more consistently you use the same colors everywhere your brand shows up, the more your customers will notice you.
There’s an art to branding
ZeBrand helps businesses stand out with eye-catching branding, clear messaging, and quality designs. When you’re ready to elevate your own brand, get started here.